Business signage

Signs have an important role in the Ballina Shire Council area. They provide information, identify businesses and products, and they constitute a significant part of the streetscape. Signs in the Ballina Local Government Area are used to advertise a place of business or give directions and/or information. They should be architecturally attractive and contribute to, rather than detract from, the surrounding area.

These sign standards are Council’s policy in order to assure that a business will have precisely the same controls as other businesses in the same zone. In addition, the business is protected against undesirable and overpowering advertising structures from other competitors and/or adjacent premises in the area. Council is required to regulate advertising structures under the Environmental Planning and Assessment Act 1979.

Without reasonable and fairly applied criteria, signs may distract and dominate the setting by way of their height, shape, size, number, lighting and movement. It is Ballina Shire Council’s intention to encourage the use of signs in appropriate locations, as they reflect the character and regional role of the Ballina area.

Free standing signboards are restricted to:

  • one sign per premises
  • a maximum area of 1.5m2 and
  • being located wholly on private land.

Free standing signs are prohibited on public land including footpaths.

Only council installed street furniture and approved temporary structures can be placed on public footpaths.

Council Rangers conduct routine inspections to ensure compliance with these requirements. It is an offence to place a free standing signboard (A-frame sign) on public land and a penalty infringement notice (PIN) may be issued and/or the offending signage may be removed and impounded. 

Resources

Enquiries

Development Application Enquiry and Compliance Matters Planning and Environmental Health Division, Ph 1300 864 444.

Commercial Use of Footpath Approvals and Enquiries Commercial Services Section, Ph 1300 864 444.

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Postal Address

The General Manager
Ballina Shire Council
PO Box 450
Ballina NSW 2478

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STREET ADDRESS

40 Cherry Street
Ballina NSW 2478

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